Legal marketing services
Aleks has been working with Guest Work Agency for more than a year. She's creative, responsive and has excellent attention to detail. The brand of GWA is undoubtedly stronger as a result of her ideas and execution. I can't recommend her highly enough."
Founder/Director of art law and advisory firm
Guest Work Agency - Melbourne, Australia
I help law firms with profile raising through marketing, communications and business development.
My legal marketing services for boutique firms and sole practitioners include:
Key messaging, firm profiles and bios
Content marketing strategy
Website and SEO fundamentals
Legal directory and award submissions
Public relations, especially legal industry press coverage
Content for website (including blog), social media and newsletters
Business development planning
New business proposals and pitches
Visual brand identity and templates using Canva
Working with external agencies on website development and other technical projects.
My 14+ years of experience in legal marketing includes working with boutique practices (my current client is art law firm Guest Work Agency), mid-sized and top tier national firms (King & Wood Mallesons when it was Mallesons Stephen Jaques and Arnold Bloch Leibler), and an international, multi-office firm (Clifford Chance).
From boutique to Magic Circle: Law firms I've worked with
King & Wood Mallesons
A central communications role in the Sydney office with a focus on media relations, online and external communications as well as other marketing/communications activities, across all practice areas and sectors.
Arnold Bloch Leibler
A Melbourne based Marketing Business Development (BD) Manager role covering all aspects of marketing, communications and BD for the overall firm as well as individual departments across Melbourne and Sydney.
Two different roles in the London office: a business development role working in the global Real Estate practice and a central marketing role involving a global channel management and client communication activities.
Guest Work Agency
Currently working as a Marketing Consultant for Melbourne based art law and advisory firm Guest Work Agency, assisting with its legal marketing program, including legal education for art industry participants.
How I work with law firms
My approach to marketing consulting work is to make your life easier, not harder! Below are the key attributes I apply in my work with law firms.
I use existing resources and content as much as possible so that minimal input is needed from you and your team.
I make the most out of every piece of marketing content produced to extend reach and maximise impact. This includes splicing up, repurposing and reusing content.
If something's not working or doesn't feel right, let's change it! Being honest and transparent is really important to me and I encourage open, ongoing dialogue with my clients.