Blurry Gradient

Legal marketing services

Pump Me Up Legal Marketing Client Alana Kushnir Guest Work Agency.jpg

Aleks has been working with Guest Work Agency for more than a year. She's creative, responsive and has excellent attention to detail. The brand of GWA is undoubtedly stronger as a result of her ideas and execution. I can't recommend her highly enough."

Alana Kushnir

Founder/Director of art law and advisory firm
Guest Work Agency - Melbourne, Australia

PumpItUp-7_edited.jpg

I help law firms with profile raising through marketing, communications and business development.

My legal marketing services for boutique firms and sole practitioners include:

  • Key messaging, firm profiles and bios

  • Content marketing strategy

  • Website and SEO fundamentals

  • Legal directory and award submissions

  • Public relations, especially legal industry press coverage

  • Content for website (including blog), social media and newsletters

  • Business development planning

  • New business proposals and pitches

  • Visual brand identity and templates using Canva

  • Working with external agencies on website development and other technical projects.

My 14+ years of experience in legal marketing includes working with boutique practices (my current client is art law firm Guest Work Agency), mid-sized and top tier national firms (King & Wood Mallesons when it was Mallesons Stephen Jaques and Arnold Bloch Leibler), and an international, multi-office firm (Clifford Chance).

From boutique to Magic Circle: Law firms I've worked with

King & Wood Mallesons

A central communications role in the Sydney office with a focus on media relations, online and external communications as well as other marketing/communications activities, across all practice areas and sectors.

Arnold Bloch Leibler

A Melbourne based Marketing Business Development (BD) Manager role covering all aspects of marketing, communications and BD for the overall firm as well as individual departments across Melbourne and Sydney. 

Clifford Chance

Two different roles in the London office: a business development role working in the global Real Estate practice and a central marketing role involving a global channel management and client communication activities.

Guest Work Agency

Currently working as a Marketing Consultant for Melbourne based art law and advisory firm Guest Work Agency, assisting with its legal marketing program, including legal education for art industry participants.

Business Women At Seminar Legal Marketing Consulting Services.jpg

How I work with law firms

My approach to marketing consulting work is to make your life easier, not harder! Below are the key attributes I apply in my work with law firms.

Efficiency

I use existing resources and content as much as possible so that minimal input is needed from you and your team.

Maximum impact

I make the most out of every piece of marketing content produced to extend reach and maximise impact. This includes splicing up, repurposing and reusing content.

Flexibility

If something's not working or doesn't feel right, let's change it! Being honest and transparent is really important to me and I encourage open, ongoing dialogue with my clients.

 I've worked across all practice areas, lawyer levels and different industries. 

Find out more about my background and legal marketing experience on LinkedIn.

Untitled design (2).png

Latest blog posts