There are so many ways that marketing can help you reach your business goals quicker!
I've seen it first hand with the success of me and my partner's business One More Song DJs. I can honestly say that marketing has been the key factor in us being able to quit our 9-to-5s, work for ourselves and truly enjoy what we do.
If done consistently, with reflection, constant refinement and some knowledge under your belt, your marketing activities can help you reach success by doing the all the things listed below... and more!
Increasing awareness of your business
When done correctly, marketing increases the awareness of your business to an audience of clients who are (hopefully) ready to buy from you.
Without marketing, nobody would know you you are! Marketing equals visibility. You need at least SOME form of marketing for people to know you're around!
With the number of incredible marketing platforms around these days, you can take this to the next level, reaching more people in a more targeted way.
Helping you communicate your offering
Marketing activities give you a platform to communicate about your offering so it's clear and easy for your audience to understand.
If you have your key messages articulated clearly and a strong visual brand behind you, all you need to do is find the right marketing platforms, ie where your ideal clients consume content!
Educating your audience
Marketing gives you a platform to address your audience's pain points and challenges. If you can provide solutions to your clients' problems, you will earn trust. The problem with a lot of small businesses is they don't do this! Talking about pain points (as long as you have a solution) is totally fine. It shows your prospects your expertise and the value you can bring them, turning them into paying clients.
Providing an insight into who you are and building a connection
Marketing allows you to provide an insight into who you are and establish a connection with your ideal clients. Using different formats across many different platforms means being able to show the multi-faceted sides of you and your business, allowing your potential clients to really get to know you and decide if you're right for them!
That all sounds great, but I need help!
Sometimes you just need a helping hand. That's where someone like me - a marketing consultant - can step in. Get in touch if you're ready to kick some serious business goals!